Real problems. Real numbers.
The 2025 roster — plus a decade of operating work that came before it.
Currently operating.
Arts Attack Publications
Inconsistent lead flow with no paid acquisition system — and a mid-engagement ownership change that put every campaign at risk.
A segmented Meta acquisition engine across each program line, with a newsletter program to convert paid traffic into a compounding owned audience.
+160% lead velocity in 60 days.
Red Hen App
Needed reach and awareness in a crowded local commerce market — without a real shopper base or farm base to start from.
A launch strategy + content engine: positioning, ASO foundations, geo-rollout logic, and an organic social system tied to farm density.
10X monthly Instagram views.
Alliance for a Viable Future
No operating infrastructure to make paid spend compound — and a fellowship funnel that needed to lead with story, not urgency.
Foundational systems (CRM, email, funnel, tracking) plus Meta ads for the Deep Roots Fellowship, wired into a story-led enrollment path.
Fellowship pipeline filling with mission-aligned applicants.
Before 2025.
Twelve years operating across sales floors, AV technology, regenerative agriculture, crypto media, youth empowerment, and entertainment — every role a different angle on the same craft: turning attention into action.
Built teams and pipelines from zero.
Hands-on with outbound, training, and performance ops long before titles caught up — the muscle memory behind every retainer.
- → Next Step Living — Team Lead
- → Premiere Creative Technologies — BD
- → AG Salesworks — BDR
- → GladlyDo — Community Manager
Operated inside emerging markets early.
Crypto in 2018, regenerative ag, youth empowerment — repeatedly showed up to categories before they had playbooks, and helped write them.
- → Crypto Taco — Growth & Marketing
- → Crypto Insider — Contributor
- → Regenerative Farmers of America — Director of Network Ecology
- → Spotlight:Girls — Sales & Marketing
Translated brand into demand.
Eight years of freelance growth work plus campaign direction for entertainment IP — email systems, multi-channel campaigns, content engineered to convert.
- → Freelance Growth Marketer — 2018 to present
- → Life Is My Movie Entertainment — Campaign Director
Full role historyExpandCollapse+
- →Built strategic partnerships across the regenerative agriculture ecosystem.
- →Led community outreach to connect farmers, advocates, and aligned organizations.
- →Email marketing setup, strategy, content, automation, and audience management for client roster.
- →Multi-channel digital campaign strategy and social content planning.
- →Long-running engagements across consumer, B2B, and mission-driven brands.
- →Directed marketing and social media campaigns for entertainment IP and talent.
- →Contributed reporting and analysis during the formative years of the crypto and Web3 market.
- →Owned growth and marketing for an early-stage crypto media and community brand.
- →Advised on sales and marketing strategy for a youth-empowerment program and product line.
- →Developed and managed new client relationships across the Boston AV and events market.
- →Implemented innovative AV technologies for meetings and events.
- →Built business strategies tied to long-term growth, not one-off bookings.
- →Managed a team of outreach event representatives across the Boston metro region.
- →Ran monthly trainings to align the team with company goals and performance targets.
- →Analyzed productivity reports, set SMART goals, and ran performance evaluations.
- →Connected Boston-area people and businesses with local college students for odd jobs, errands, and event staffing.