Arts Attack Publications
Multi-program art curriculum publisher reaching districts, teachers, enrichment programs, and homeschool families.
Focus areas.
Lead Growth.
Segmented lead engine across each program line — district, teacher, enrichment, homeschool.
Meta Ads Management.
End-to-end ownership of Meta acquisition: creative, targeting, budget, and conversion tracking.
Newsletter Program.
Strategy, cadence, and production for the house list — the long-tail engine behind paid spend.
Challenge.
Arts Attack runs several distinct program lines — Arts Attack Complete, Adaptive Art, Atelier Homeschool, Bright Beginnings — each with a different buyer. Mid-engagement, the company changed ownership, which meant every moving part (campaigns, pipeline, brand voice, priorities) had to keep producing while the org itself was being re-set. The brief: hold the growth system together through the transition and partner with new leadership to decide what to push, pause, and rebuild.
What I did.
Owned Meta acquisition end-to-end — creative direction, audience segmentation by program line, budget pacing, and conversion infrastructure.
Built and ran a segmented lead-gen system so district admins, teachers, enrichment leads, and homeschool parents each landed in the right experience.
Stood up the newsletter program — strategy, monthly cadence, and production — to convert paid traffic into a compounding owned audience.
Partnered closely with incoming ownership to triage priorities, protect what was working, and re-sequence the roadmap without losing momentum.