Pick where you are. Build from there.
Brand Snapshot is free forever. Starter, Growth, and Pro unlock the AI generators and your full strategy report.
Brand Snapshot
Find out where your marketing stands. No credit card, no catch.
- +15–20 question strategic assessment
- +AI-generated Brand Score (0–100)
- +Positioning gaps + opportunities
- +Top 3 strategic priorities
- +Shareable report link
Starter
The strategic foundation most founders spend months trying to build on their own — done in one session.
- +Brand Framework
- +Customer Avatar
- +Positioning Statement
- +Voice Guide
- +Content Pillars
- +AI Generators (8)
- +Downloadable Strategy Document
Cancel anytime · No contracts
Growth
Everything in Starter, plus the competitive intelligence and offer development that turns a strategy into a growth plan.
- +Everything in Starter
- +Offer Development
- +Competitor Analysis
- +Lead Magnet Ideas
- +Email Framework
- +Content Calendar
- +Priority Action List
Cancel anytime · No contracts
Pro
Your complete AI-powered growth system — strategy, content, offers, SEO, email, and a full 90-day roadmap. Everything in one report.
- +Everything in Growth
- +SEO Opportunities
- +90-Day Content Plan
- +90-Day Marketing Roadmap
- +Full Strategy Export (PDF)
- +Priority Implementation Queue
Cancel anytime · No contracts
Growth Operator
Now let's build it. Hands-on implementation by Brett — paid ads, funnels, email automation, and CRO. Done with you, not at you.
- +Marketing Strategy
- +Paid Ads (Meta + Google)
- +Funnel Development
- +Email Marketing + Automation
- +CRO
- +Lead Generation
- +Weekly Priorities + KPI Tracking
Limited to a small number of clients at a time
Common questions
Built from ten years of doing this for real companies.
Strategy Lab is the productized version of the strategic work I run inside every Growth Operator engagement. I've spent a decade building marketing systems for founder-led companies — and running the same playbook on my own: Red Hen App, Big Pictr, and Strategy Lab itself.
Use the Lab to think more clearly about your positioning, offers, messaging, and execution — on your time, your budget. When you're ready to build it out in the real world, that's where I come in.
Apply for a Growth Operator engagement and let's build it together.
Explore Growth Operator →Book a DiagnosticTools got you started. Brett takes you further.
When you're ready for paid acquisition, funnels, automation, or CRO done with you (not by you alone), let's talk.