Alliance for a Viable Future
Berkshires-based nonprofit cultivating regenerative leadership through the Deep Roots Fellowship.
Focus areas.
Systems Setup.
Foundational ops — CRM, email, funnel, tracking — built so future acquisition can actually compound.
Meta Ads Management.
Paid acquisition for the Deep Roots Fellowship, creative through reporting.
Fellowship Funnel.
An enrollment path that leads with story and bioregional context, not urgency tactics.
Challenge.
AVF runs a yearlong flagship fellowship for changemakers across the Northeast bioregion. Before any paid spend could honestly compound, the organization needed the underlying operating infrastructure — CRM, email, funnel, conversion tracking — actually stood up. The brief: build the systems first, then run acquisition on top of them.
What I did.
Stood up foundational systems — CRM, email infrastructure, funnel tracking — so every lead has somewhere to land.
Built and ran Meta ads for the Deep Roots Fellowship with creative produced in the org's voice, not generic nonprofit language.
Designed an enrollment path that leads with story and bioregional context — a fit filter, not a high-pressure pipeline.
Wired up the nurture sequence from first touch through application so prospective fellows stay in conversation.