drawing no. P04 · campaign build · scale 1:1
Your first 60 days of paid acquisition, built from scratch.
You've been meaning to run ads but never had the infrastructure to do it right. This is the infrastructure — drawn, built, and shipped.
Client
You
Project
Campaign Build
Live in
10 business days
Fee
$3,500
6 layers · stacked in order
L1
Platform setup
Ad accounts, billing, brand assets in place.
L2
Pixel + tracking
Server-side events, conversion API, UTM scheme.
L3
Audience research
Cold, warm, lookalike, custom — defined and saved.
L4
Campaign architecture
Account structure, naming, budget split, kill-criteria.
L5
Creative brief + first set
Hooks, angles, formats — shipped, not theorized.
L6
Launch + 30-day optimize
Daily checks. Weekly cycles. Documented decisions.
Final deliverable
A live, running campaign with tracking in place and the first month of performance data.
Project price
$3,500
Ad spend not included · 10 business days to launch